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To design a site, you should have an understanding of things such as html, multimedia, Java, and other languages and technologies as well as knowledge about how particular web structures affect an audience.
Because of the various factors affecting website, you need to consider how a variety of audiences might find different ways to access your information. Hypertext can provide alternate routes for users to follow based on their needs and interests. A good way to provide this is to structure information in easily digestable page-sized portions and then provide hints for the reader about the site's information structure and contents. A Web designer in this way can create an overall link structure for a site though the process of laying out the content among various pages to connect information required by its users.
A site designer should also create a consistent and accesible "look and feel" for the entire site. One way to do this is to use principles of page layout and design in order to provide the users with a variety of visual cues. These cues, placed on pages of the web in a recurring fashion, help users find their way around and use the information contained in the site. Because a site can often be limited in its use of context, these cues should help show the user ways to find related information.